Deep Learning

Greenwashing is a growing form of climate misinformation, designed to distract the public from the environmentally harmful activities of companies such as fossil fuel producers. Greenwashing strategies are typically subtle, not containing outright falsehoods but painting a misleading picture by emphasising environmentally beneficial activities while neglecting to communicate that the net effect of the company’s activities are negative.

Illicit promotional contents (IPCs) are advertising materials or campaigns that violate platform policies by employing deceptive, misleading, or fraudulent practices to promote products, services, or events. As short video platforms have gained popularity, these illicit contents have adapted to take the form of short videos,which we define as Short Video-Illicit promotional contents (SV-IPCs), becoming increasingly prevalent.